Greeting Redback Cards
Redback is a publisher of humorous, design-led greeting cards and came to Vu looking for a new website that reflected the quality of its merchandise. The site needed to offer an improved e-commerce experience compared to the previous shopping portal, as well as a more modern and responsive design.
Inspired by the range of quality cards on offer, both in terms of their design and humour, Vu created a website that captured the contemporary spirit of Redback cards while incorporating its existing branding. The new design ensured that old customers wouldn’t feel alienated while new ones would be attracted by the improved user experience.
Ecommerce Worth Celebrating
Vu delivered an improved and bespoke e-commerce solution that allows trade customers to login and order in bulk, agents to login and order on behalf of their customers, and a quick order system. In addition to this Vu created a standard cart for the end consumer which Redback didn’t have before.
A Website for Every Occastion
With a refreshed and responsive design, easier checkout system, and improved site structure that aids discovery of Redback’s range the company now has a future-proof site that will ensure it stays ahead of the competition. As well as this its new e-commerce system guarantees the best user experience for all its customers, one that will support the business and help it to grow.