Learn how to push on your business with a Branding Workshop
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” As Amazon’s founder Jeff Bezos said, a brand is the very identity of a company.
Branding is the soul of your business’s personality. It’s the perception of who you are as an organisation and an expression of your best aspirations set in the context of your customers needs and expectations.
It informs messaging, visual design, how you interact with customers and employees and informs everything that you do online and off.
Objectives for the Brand Development Workshop
During this 2 hour branding workshop, we’ll spend time with you understanding what you do, who your customers are, looking at how you believe you’re perceived and trying to understand where you need to get to.
The session will map how your business is different from competitors and surface your core values and business personality.
We’ll look at the brands you love and hate, and we’ll roleplay a takeover of your business by a competitor and discover what they might change about you.
We’ll spend some time understanding why you started your business and examine the impact you’ve had on the lives of employees and your customers.
Finally, we’ll wrap up with an exploration of your visual and messaging brand preferences that can directly inform some creative thinking, writing or design work.
What will I get from it?
The feedback we get is that we unpick some real missed opportunities during our branding workshops, whether that is changes in messaging to structuring services or changing products, the whole point is to enjoy the freedom of a neutral environment and free-thinking to see where we may go.
The structure will be thought-provoking and fun. You will have our experienced team with you to explore new ground and work through the challenges.
Who should attend the Branding Workshop
- Business owners
- Account managers
- Anyone with deep interest in customers
- A report capturing the salient information from the branding workshop
- A video of the session
- An enlightening team-building exercise