Strategic Marketing Plan Workshop for small businesses
We feel our clients’ pain when they come to us, frustrated at trying a new digital channel with little results.
“it all came very clear after just one workshop which was great, then from there it all started to just fit into place.”
Our advice is always the same, without the thinking work at the beginning and effective tracking, you will have poor results, very little useful data for your efforts and be left with no more than a hole in your pocket to show for it.
We have found that we then take our clients back a step, help them work out the offering and how to take it to market, set budgets, targets and track them. They have far more success when moving to “the doing”.
Objectives for of the Strategic Marketing Plan Workshop
During this 2 hour session, we’ll identify your products or services and the marketplace, examine your business model, establish a suitable annual marketing budget, define the tools you’ll need and guide you on how to measure success.
With guided questioning we’ll look at the lifetime value of your customers, conversion rates and identify your small business blind spots.
Then we will group those customers and examine the profitability and scalability of bringing in more of them. With a little “jazz maths” we now have an idea of budgets and can focus in on the platforms we will use and the content required to fulfil them.
Lastly, we start to plot out the content planner deliverable for the session and show you how you can bring this worksheet into your business for more effective marketing.
Who should attend a Strategic Marketing Plan Workshop
The workshop runs for about 2 hours, can be done online or in person and is designed for groups of 1-3 people which can include:
- Small business owners
- Marketing managers
“Not only does it make you focus on the digital marketing but it’s also great business advice.”
A 5 stage actionable marketing plan covering:
- Your marketplace
- Pricing and budget
- Marketing channels and targets
- The customer journey
- Set and review of targets
What do our clients think?
Rachel from Gasket Guy UK shares her experience of doing a digital workshop