Do you know how visible your business is online?
At Vu, we advise that your website is conversion hub for all your digital activities. Search engine optimization (SEO) is the process by which you can lift your business above the competition when customers are searching online for the products and services you provide.
Google has over 200 ranking factors, from mobile friendly frameworks, quick loading and well coded sites, to getting the right content into it in the first place and ensuring it is tagged up effectively.
How to keep up with the latest search trends
In order to place highly in the search engine results pages (SERPs), you need to focus your efforts in the right areas and use SEO best practice, both on your website itself and in your digital marketing interactions.
Google regularly changes its algorithms to reflect new consumer trends and tech capabilities. What worked yesterday for your website may have no impact today or, worse still, could lead to your website being penalized.
The difference between online visibility and obscurity is potentially one algorithm tweak away, let the experts do the research and then feed back to you actionable insights to benefit your business.
Understand how to measure success
Of course it all counts for nothing if you aren’t able to understand the impact you are having. So you will also need to know how to use Google Analytics to measure the impact of your efforts, repeat what works and modify what doesn’t.
It is important to understand both how Google ranks websites now and what its priorities are going forward (e.g. mobile friendly websites, fast page load time, locally relevant search results, etc.).
Vu’s SEO Training will show you how to optimise your website now, measure the results and ensure your business remains relevant into the future.
This comprehensive training course will cover:
- The difference between organic and paid traffic
- How SEO works: crawling, indexing and ranking
- How potential customers interact with search engines
- The Google algorithm changes (Panda, Penguin, Hummingbird, etc.) and what they mean for your business
- Setting up your Google Business page
- SEO tools and techniques
- On page versus off page SEO
- What next for SEO
All of that covered in one half day session, for £150 – or free if you are signed up to one of our tribe packages.
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