Are you spending more energy on your website than your email marketing?
It may surprise you to know, email is the number one activity that people carry out online (even above search) so any business which is not making use of email marketing is almost certainly missing out on business.
There is a well known internet marketing catchphrase which says, “the money is in the list”, famously Martin Lewis sold his website to Money Supermarket for £87 million with a large value of this attributed to his 5 million large email list, it now stands at double that which shows that the strategy hasn’t changed.
It isn’t easy to get instant sales from a small mailing list and should be considered a long term strategy, but long term this could be a valuable asset and a lever to pull for instant sales.
This course will show you how to get started with your list, how to get signup forms embedded in your website and social channels, then look at building your list through natural but effective strategies.
You will also learn how to ensure GDPR compliance and understand the value of retainment in communicating your intentions clearly.
How to use Mailchimp to grow your business
The Vu Online Email Marketing course is based around the popular and effective Mailchimp platform, we chose this because we think it is the easiest and most progressive email platform.
We walk you through the important areas of the Mailchimp setup. By the end of the course you will know how to import or input subscribers and how to organise them using segments and tags to cater for multiple audiences.
We will show you how to create engaging, personalised and highly targeted email campaigns using simple drag and drop templates and intuitive workflows. You will then learn how to interpret campaign reports to understand audience engagement.
Vu’s Email Marketing Training will help you automate business processes and effortlessly drive customer engagement.
This comprehensive training course will cover:
- An introduction to the Mailchimp platform
- Building your subscriber list
- Customising your list using tags, custom fields and segments
- How to set up, design and run an email campaign
- Using reports to analyse campaign performance
- Types of signup form and when to use them
- GDPR compliance
- How to encourage newsletter signups
All of that covered in one half day session, for £150 – or free if you are signed up to one of our tribe packages.
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