If your perfect customers continue to elude you, it’s time to dig deeper into why.
Perhaps you’re not attracting them with your marketing strategy, turning them off with your design, or, maybe, maybe… You’re not saying the right things.
Branding goes beyond a look or a logo, it is the meaning you stand for. It underpins loyalty in your workforce, processes for how they behave and shows the customer what experience they can expect to receive when they engage with you.
Fundamentally, it is the story of your business, the reason you exist and how you do what you do.
When you understand this, everything else falls into place because you will be strengthening your brand with everything you say, create and do.
Why your story is your biggest asset
Your brand story is much more powerful than your design, the way your website works and the number of social media platforms you are active on.
These are just the media through which your story is told, they spread your message.
If you haven’t got your message exactly right, your online campaigns will be ineffective or, worse still, detract from your brand.
Often clients come to us to find out the wizardry to unlock performance on these channels, often our advice is to start at the beginning, get the story right and your unique message will resonate with your audience.
By connecting with your ideal customer, they will feel part of your tribe, treat them well and they are also likely to become advocates for your business, spreading their goodwill via social media and word of mouth.
Vu’s Branding Training places your story at the heart of your business where it belongs. Are you ready to tell the right story?
This comprehensive training course will cover:
- What a brand actually is
- Your ‘why’, the key ingredient of your brand
- How to identify your perfect customer
- How to tell them what they want to hear
- Telling your story to generate quality leads
- Quickly summarising your brand value
- The role of design in branding
- Where function fits in to your brand
In this course you will learn how to re-position your offering, put your customer first and tell emotive stories that drive engagement.
All of that covered in one half day session, for £150 – or free if you are signed up to one of our tribe packages.
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