At the heart of it, we are hardwired to listen to listen to stories, emotive tales keep our attention, whereas sales bumpf our brains filter out.
Knowing this is one thing, but having a plan to gather these stories and tell them effectively requires thoughtful planning (and an understanding of the recipe).
If your brands communication is too focused on itself rather than the customer, this may be just what you need. Here’s what will we cover:
- Identifying beyond colour logo and font
- What are you saying?
- Understanding your why
- Connecting with your customer
- The structure of storytelling
In this course you will learn how to re-position your offering, put your customer first and tell emotive stories that drive engagement.
All of that covered in one half day session, for £150 – or free if you are signed up to one of our tribe packages.
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