“Their ability and enthusiasm to understand a project, to know it inside out and to target our niche market has had astonishing results. I highly recommend them.”
– Michelle Mattesini, Attachment Parenting
You can set up a Google Ads account and begin to bid for clicks, but for a PPC campaign to provide a decent return on your investment it needs to be targeted at the right people with the right keywords, and tracked correctly to show your return – something which requires expertise. That’s where Vu Online can help.
Research your marketplace
Researching the kind of search phrases your target market are using is essential to a successful PPC campaign. What are people putting in their search engine when looking for a product or service like yours? Are they seeking information or a specific product? Is the search based on location or based on price?
Knowing this information will help to inform a well structured and targeted campaign, ensuring your budget is spent as efficiently and effectively as possible.
Tweak the language
It is also important to review the language of your ads, to not only match the search terms used by your potential buyers, but to capture all possible searches that are relevant to you. For example some people might type ‘cheap wedding dress UK’ (This has an additional 6,600 searches per month in comparison to other similar terms).
Consider your landing
The experts at Vu will also take a step back, looking beyond the ads themselves and reviewing the full end-to-end customer journey. It’s important that you are sending traffic to a site that is designed to encourage people to convert – else you’re in danger of a higher bounce rate and higher cost per conversion.
With that in mind, we will review your landing pages and calls to action to help you to get the best out of your PPC campaign. Whether you need service or product specific landing pages created, user friendly contact forms, or clear messaging – we can help you to get things working just right ahead of starting up your campaign.
If you want to start out with a digital marketing partner or get expert advice on your current offering then just get in touch with one of the team today.
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