“Their ability and enthusiasm to understand a project, to know it inside out and to target our niche market has had astonishing results. I highly recommend them.”
– Michelle Mattesini, Attachment Parenting
You can setup an adwords account and begin to bid for clicks, but for a PPC campaign to provide a decent return on your investment it needs to be targeted at the right people with the right keywords, something which requires expertise. That’s where Vu Online can help.
Research your marketplace
Research the kind of search phrases your target market are using. What are they writing into the search engine when looking for a product or service like yours?
Are they seeking information or a specific product? Is the search based on location or based on price?
Tweak the language
You can also experiment with language – for example some people might type ‘cheap wedding dress UK’ ( This has an additional 6,600 searches per month) You can use Google Adwords Keyword Planner to find out this information in depth.
Consider your landing
Vu’s PPC Services are designed to help you get the most out of your web marketing and maximise your return on invest in display advertising. It’s important to take into consideration what happens after the person has clicked through to the website. Specifically what kind of information the person finds there.
Do you need to climb the rankings fast?