Dean Cartwright - A Vu Tribe Testimonial

The Challenge

To replicate Cartwright Coffee's commercial success in the domestic market, creating a strong, well-positioned brand and an integrated ordering system.

A Specialist Blend

Cartwright Coffee had wanted to generate new sales by tapping into the domestic coffee market.

Owner Dean had heard from other businesses that Vu were an agency that could help him meet his goals. He was attracted by our lead-generation focused approach to digital marketing and our commitment to building a successful ongoing relationship.

“After one enquiry led to a coffee machine sale and a fantastic customer, that was the first time I thought, oh it’s working.”

With our suite of inter-related services and experience in driving growth, we were in a strong position to deliver the changes Cartwright Coffee need to make to reach the next level.

cartwright coffee case study
The current website didn’t match the requirement of the brand or the ambition of the company

But first we had to work out: what would make the domestic market buy from them?

Nation of Baristas

Collectively we hit upon the idea of turning the UK’s coffee drinkers into a nation of home baristas.

With Dean’s expertise, we decided it’d be fantastic to get him in front of a camera, creating content that helps the nation get the right kit and training to create their perfect coffee.

A behind the scenes shot of an instructional coffee machine demo

We worked closely with them to produce a strategic content marketing plan and develop a modern, engaging e-commerce website to bring everything together.

With Cartwright’s commercial operation already established, we could take a ‘long game’ approach to this project, helping Dean to build his reputation as an authority on coffee.

Multiple markets, one inventory

An important part of the project was automating the Cartwright Coffee inventory to make it easier for Dean’s team to manage the split of commercial and domestic orders.

Cartwright used a third party inventory and order management system for its commercial operations.

By linking to one set of warehouse inventory, we could help expand the business without introducing extra admin work.

And we couldn’t ignore the potential of putting Cartwright in front of some of the commercial audience he has earned such a positive reputation serving.

A section of a commercial landing page designed to convert google ad traffic 

So we created a series of commercial landing pages and setup a google adwords account to drive traffic and convert new business enquiries too.

The Solution

By creating a branded B2C e-commerce site, integrated with their inventory system, we helped Cartwright expand in a new direction.

“I was willing to wait for a couple of months, probably no more than that, but luckily enough we were getting the sort of response that we needed after month one.”


With a slick, user-friendly website, supported by regular educational content, Dean will build his authority as a coffee specialist, lifting Cartwright above the competition in the home barista marketplace.

Is A Change Brewing?

We love helping businesses expand in exciting new directions. Whether you know your next move or want to explore new opportunities, speak to Vu first. Our blend of skills could be just the shot you need.


Dean and the Cartwright Coffee team will benefit from a smooth transition from a commercial-only operation to a set-up that enables them to serve domestic customers as well. They are on course to becoming the south west’s ‘go to’ home barista supplier.

Do you know anyone who may be interested in this project?

Click to share:

Ecommerce & Woocommerce

Turn your WordPress website into a full ecommerce platform with WooCommerce and get the benefit of increased customers and revenue, stock control and a low-cost payment gateway.

Video Production

Our HD business video production service provides an effective way to engage with your customers and raise brand awareness through promotional video, explainers, product demonstrations and testimonials.

Business video production
WordPress Website Design Company

WordPress Website Design

We are WordPress website design specialists delivering SEO optimised, customer centric WordPress applications for businesses owners, SMEs, not for profit, and digital marketing teams across Devon, the south west and the UK.

Strategic Marketing Plan

Business owners can become frustrated with digital marketing when there is no strategy or actionable plan to follow. Our strategic marketing plan workshop addresses this and provides clarity for your small business.

strategic marketing plan

Would you like to have a chat about this?

If you think this may be something that would help make your business thrive then we would love to have a chat and offer some free advice.


We believe in digital best practice, so, of course, you can unsubscribe anytime and we will never share your data.