It costs businesses about 5-10 times more to acquire new customers than it does to market to an existing list of prospects. On average 70% of visitors to a website are not ready to buy yet and when you’re using PPC ads that literally means throwing away 70% of your budget while hoping to convert the remaining 30% from a visitor to customer. So what are you doing to engage with the rest of the visitors who are clicking through to your website.
In this offer you’ll learn:
- Matching keywords with the customer buying cycle
- Matching your website content with the PPC advert objective
- Matching content offering to the stages of the customer buying cycle