B2C / B2B Ecommerce Website

How to sell to both business and end users

We can give you a B2C / B2B website so you can reach out to your business customers, sell better online and manage your inventory, all in one place.

Is your ecommerce system not putting as many pennies in your piggy bank as you’d like, or worse still leaving you out of pocket? Worry not! Vu has developed an advanced ecommerce b2b website system with all the benefits you would expect from a super online store but which makes life easier when it comes to wholesale ordering and pricing, invoicing, management of sales reps and more.

With our flexible B2B website platform you can set different prices, quantities, availability or information depending on who is viewing it, creating a customised shopping experience to suit your sirs and madams. It’s also possible to handle B2C customers through the same system and keep your virtual tills ringing, while offering everyone the same great experience.

  • Quick Ordering
  • B2B and B2C
  • Flexible Pricing
  • Powerful Order Management
  • Sales Representatives
  • In-depth Reporting
  • Flexible Payments
  • Flexible Product Configuration

“I’ve had an excellent experience working with VU. They are highly professional, friendly, and a pleasure to work with.”

– Mark Diacono, Owner at Otter Farm

As B2B ecommerce evolves it’s becoming more influenced by B2C trends, with 80% of businesses acknowledging the consumerisation of B2B. And it’s not just about offering the best of both worlds for extra ecommerce – personalisation and SEO are consumer trends taking over B2B, two things which Vu specialise in.

Whether your customers are a little from column B or a little from column C they will be able to easily access their account to view and repeat past orders, manage shipping destinations, or quickly create a bulk order – paying on account or up front by secure credit card payment. The system also enables you to log in as an admin, a sales rep or on behalf of customers and enter a bulk order quickly and easily. You can then view advanced sales reports, giving you all the data you need to market and sell your products more effectively.


B2B & B2C

Customers order through one system and one stock list. No need to consider two sets of inventory.

Powerful Order Management

Put orders through the system on your customer’s behalf

Quick Ordering

Easy to use Quick Order portal to save your regular B2B customers time.

Flexible Pricing

Price products differently for B2C and B2B customers. You can even offer unique pricing to individual B2B customers.

Sales Representatives

Sell more through your sales representatives by letting them log in and put through their customers’ orders.

In-depth Reporting

Keep on top of your sales data with customisable charts and reports. Export this data to PDF, csv, xls or xlsx.

Flexible Payments

Customers can pay on account or by credit/debit card.

Flexible Product Configuration

So you can sell packs to B2B customers or individual items to B2C customers.


Drop us a line, we would love to hear about your project.

Prefer to speak with someone? Call us on 01803 866430 (we are quite chatty).

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