What we will cover
Do you need a brand new website or is your current site just in need of some TLC? If you’re dissatisfied with your current site it can be tempting to just throw it out and start again from scratch.
However, there may be some benefits from your current website that may get thrown out with a complete revamp, you will only uncover these by paying someone to review your current setup. “Pay?! For what I have?” I hear you cry, okay, lets discuss why get a Website Review.
Really? Why get a Website Review?
From experience the things we have found about a website’s performance that entirely conflict with the project plan are astounding, every piece of research and discovery meeting is met with a nugget of gold that changes the perspectives of the stakeholders.
One national advice website redevelopment project was entirely restructured after a discovery phase where we unpicked that 70% of incoming traffic came in through one page that had become so big that the client just wanted shot of the outdated information!
Here are four aspects of your website which a detailed review should cover:
Search Engine Optimisation
We start with SEO because there is absolutely no point in designing a site, adding content and building a brand if no one sees your efforts.
SEO (search engine optimisation) is a combination of very techy and slightly less techy factors that need to be in place for Google (and other search engines) to:
a) find you, and
b) place you nice and high in their website rankings.
Some of the factors that we will look for are code errors (using the W3C validation tool), domain strength, security (SSL) certificates (especially important for e-commerce sites), broken links (the ones that lead to the dreaded 404 error). If you are looking to overhaul and update your website, rather than build a new one, we can fix the errors we come across.
We will also look at so-called ‘on-site SEO’ which covers your headings, sub-headings, content, keywords, images and links. We have more detailed information elsewhere on our site but, in a nutshell, the industry keywords that you want to rank for need to be placed in the right places and in the right proportions to please both humans and search engine robots.
Design and layout
Looking at the brand and aesthetic design, as well as user experience of an existing site, can help us to understand what your intentions were when building your original site and how these can be preserved while following good design practice and modern trends.
For example, you should aim for a consistent use of colours throughout the website. Unless you are very careful, changing colour scheme between pages can confuse visitors who may think they have arrived at a different site. Limiting your colour palette to a small range is also recommended although, as with all things, rules can sometimes be broken if there is a good reason!
Likewise, a consistent use of font throughout the site is cleaner than bombarding visitors with letters of all sizes and angles.
To optimise user experience, you should also aim for consistent logo placement, headers, footers and navigation elements.
Content includes everything your reader is exposed to in order to inform them and motivate them to engage with them. Text and images form the bulk of content on most websites although videos and interactive multimedia content are growing in popularity. Audio-only content (e.g. podcasts) may also be relevant in some industries.
When reviewing your content we can look at how to ensure it appeals to your target audience and is combined with a clear call-to-action (CTA). We will also examine your content from an SEO perspective to ensure you are sending the right relevancy signals to Google while not overstuffing it with keywords.
Everything about your website should come together in a clear, consistent way to form your brand identity. As we work through your existing website and compare it with what you are trying to achieve we will become familiar with your brand.
This will give us a head start as our team starts to pull the information together to design our first wireframes and prototypes, reducing revision time and making most efficient use of your time and spend.
More than just a website?
Queue the M&S music, this is undertaken as part of our website project process, but could be done in isolation on your website right now, an expensive new website may not be required, by auditing your current setup and engaging with an agency that cares to move it along step by step, that’s what Vu & the The Tribe are all about…Supporting local businesses with Web Design in Devon.
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