Digital marketing consultancy that helps identifying customer needs

As an innovative small business UX design agency, we place your customers front and centre by working with you by identifying customer needs and wants through an innovative stand-alone Customer Needs Workshop.

Our unique Customer Needs Workshop follows the evidence to create personas so your small business can understand how it can best spend its marketing budget.

Objectives of the Customer Needs Workshop

During this 2 hour session, we’ll explore historical sources of business income, identify the role and motivations of your customers, clearly group customers by type and assess the dimensions of their behaviour.

In a highly enjoyable team-affirming session, we’ll gather enough information to produce a set of incredibly useful personas which can be used again and again at any part of your customer journey from marketing to business strategy.

Who should attend a Customer Needs Workshop?

The workshop runs for about 2 hours, can be done online or in person and is designed for groups of 3-12 people which can include:

  • Marketers
  • Business owners
  • Account managers
  • Sales
  • Anyone with deep interest in customers
  • A selection of real customers you invite to attend

Deliverables

The Customer Needs Workshop deliverables include:

  • A report containing
    • A set of sketch assumptive personas including dimensions and goals
    • Dimensions analysis
  • Clarity on your service offering
  • An enlightening team-building exercise
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