How to use Twitter for business
By Dominic Cooper On January 4, 2016 - Digital Marketing, Social Media
If you’re looking to setup a social media account for your business, it’s likely Twitter will be one of your top choices, and there’s plenty to be gained from a well-maintained Twitter feed. Before embarking on your quest for hashtag glory though, it’s important to know the basics which will help you to build a loyal following, avoid a feed full of unliked tweets, and drive conversions.
Below are the key things you need to know if you’re not sure how to use Twitter for business. Twitter is deceptively simple but with our tweeting cheat sheet you can be sure you’re always posting the right thing.
Pictures where possible
It’s a golden rule for any social media site – pictures drive a lot more engagement than words so use them wherever possible. Any business can benefit from sharing images, whether it’s a picture of an inspirational quote on a whiteboard or a photo of one of your products.
It doesn’t matter if it’s a quick smartphone snap or a professional photograph, people read images a lot faster than text, so with a visual post people are a lot more inclined to make an instant judgement and hit the like or retweet button. Research has shown that on average a photo url boosts retweets by up to 35%, so get snapping!
Handles, not names
When talking about a brand or person on Twitter, and they have a Twitter account, it’s always worth using their Twitter handle (@ followed by their twitter name) rather than their actual name. This means they’ll get a notification that you’ve mentioned them, significantly increasing the chances of them interacting with your Tweet.
Hashtags always help
Hashtags are Twitter’s way of organising conversations, so if you include #cats in a tweet it will appear in the feed of everything that’s being said about cats. By not including a hashtag in your tweets you’re limiting the amount of people who see it to just those who follow you, adding a hashtag to your tweets opens it up to the rest of the social network.
Ideally a Tweet should contain at least one hashtag, but too many can look spammy so it’s best to keep it to a maximum of two. Studies have shown that one or two hashtags can double your engagement.
Brand your profile
With options for customising your profile picture, cover photo, background, and bio, everything on your Twitter profile should be branded to match your website – making it look like a natural extension of your brand.
For companies it’s always a good idea to use a logo for a profile picture and a striking image for your cover photo. It’s also essential to fill out your Twitter bio, as this is what will appear in Google’s search results when your profile is indexed.
Connect with customers
Interactions may be limited to 140 characters but that doesn’t mean tweeting isn’t a great way of connecting with people. Initially you’ll need to select a few people to follow; as a start, connect with people who you know – customers, clients, or co-workers – who are on Twitter. When a few people have started following you back, branch out to others who are interested in your field or are working in your niche.
Connecting with people is just one step, even if your number of followers is small, non-followers can still interact with your content. Whenever you get a notification that someone has mentioned you, respond as quickly as possible to increase your chances of further engagement.
Discounts and deals
If your objective is to sell on Twitter, discounts and deals are a great way to drive conversions – but these sales-focused tweets need to be outweighed by regular tweets to avoid your feed looking too pushy. There’s no hard and fast rule about what constitutes too little and too much, but if more than a third of your tweets are about getting people to buy something it’s probably worth dialling it back a bit. This is one of the harder things to master when learning how to use Twitter for business and requires a certain amount of intuition about how much is too much.
Involve your employees
Twitter doesn’t have to be a one person job, and a great way of making your feed more lively and decreasing the response time to interactions is getting more people involved. Select employees you trust and let them update your Twitter feed. It’s a good idea to set some guidelines, but give them the freedom to have some fun with it.
Although just a brief introduction on how to use Twitter for business, these seven pointers will provide you with a solid foundation for a successful feed, helping you generate leads, increase conversions, and have fun at the same time. If you’ve got questions about how to get started on Twitter, or already have an account but need help growing your following, get in touch with one of our experts here at Vu. We also offer a wide range of social media services, from full management to training for your team.