The voyage begins
Previously known as Coffee West, the business’s site still retained traces of its former identity, including its domain name. Vu put together a plan to fix these issues, which included modernising and refining the branding and developing a new website that catered to both B2B and B2C customers.
Brewing great branding
Although Voyager Coffee adopted a new logo after it changed its name the rest of the website still retained the Coffee West look an feel. Using the logo as a starting point Vu has developed a new site which is pure Voyager Coffee, making it both more modern and more user friendly. We’ve also designed the branding for Voyager’s Round the World Coffee Club – a subscription service that delivers a new blend of coffee every month.
Adding a new flavour
The redesigned website creates a unique Voyager Coffee flavour that’s completely independent of its former brand identity, and more indicative of the quality coffee experience it offers. A darker colour scheme and more responsive, user-friendly design help visitors to find what they’re looking for with a structure that clearly directs consumers to the shop, and traders to the wholesale login.
From B2B to B2C
Vu has successfully helped Voyager Coffee transition from a B2B-oriented business to one that now effectively targets both B2B and B2C customers as well, much like our work for Redback Cards. E-commerce integration enables consumers to purchase coffee and coffee-making accessories while wholesale customers now have an easier way to manage their orders, helping Voyager Coffee staff to work more efficiently.