The voyage begins

Previously known as Coffee West, the business’s site still retained traces of its former identity, including its domain name. Vu put together a plan to fix these issues, which included modernising and refining the branding and developing a new website that catered to both B2B and B2C customers.

Brewing great branding

Although Voyager Coffee adopted a new logo after it changed its name the rest of the website still retained the Coffee West look an feel. Using the logo as a starting point Vu has developed a new site which is pure Voyager Coffee, making it both more modern and more user friendly. We’ve also designed the branding for Voyager’s Round the World Coffee Club – a subscription service that delivers a new blend of coffee every month.

Adding a new flavour

The redesigned website creates a unique Voyager Coffee flavour that’s completely independent of its former brand identity, and more indicative of the quality coffee experience it offers. A darker colour scheme and more responsive, user-friendly design help visitors to find what they’re looking for with a structure that clearly directs consumers to the shop, and traders to the wholesale login. 

From B2B to B2C

Vu has successfully helped Voyager Coffee transition from a B2B-oriented business to one that now effectively targets both B2B and B2C customers as well, much like our work for Redback Cards. E-commerce integration enables consumers to purchase coffee and coffee-making accessories while wholesale customers now have an easier way to manage their orders, helping Voyager Coffee staff to work more efficiently.

Do you know anyone who may be interested in this project?

Click to share:

Would you like to have a chat about this?

If you think this may be something that would help make your business thrive then we would love to have a chat and offer some free advice.


We believe in digital best practice, so, of course, you can unsubscribe anytime and we will never share your data.