Who are Quadrant Surveys?
Based at Dartington Hall, near Totnes, Quadrant Surveys provide surveying and imaging services to both construction industry professionals (e.g. architects and surveyors) and property owners.
The proposed brand used a modern font with straight lines to represent the technical drawings Quadrant were so well known for
Quadrant’s services range from producing traditional technical drawings all the way up to using drone footage to capture imagery from tall or hard to reach structures and using the latest laser imaging techniques to create highly detailed 3D models.
Making the Abstract Real
Quadrant operate within a highly technical field. One of the main challenges of this website project was always going to be translating the high quality surveying and imaging work they do in terms that would be accessible to both industry insiders and the general viewer (e.g. someone looking to commission plans for private renovation work). Quadrant’s existing website failed to do this and was also visually uninspiring and unlikely to have appealed to their audience.
One of our main initial tasks was to carry out some in-depth keyword analysis to get a clear view of who Quadrant’s key B2B and B2C audiences are.
Drawing on Visual Strengths
Quadrant’s many services produce a wide range of 2D and 3D visual outputs, each visually appealing in its own way. Using a combination of photography and videography, we were able to incorporate these outputs and inject plenty of life and energy into the new Quadrant website.
As you will see, we have made generous use of images, embedded videos and photo galleries to include visual examples of everything from detailed technical drawings and aerial photographs to 3D laser models and drone footage.
This will help to showcase Quadrant’s skills, encourage engagement with the website and sharpen the company’s brand identity.
Fine Lines and Details
The field of architecture and surveying is dependent on making accurate measurements and rendering complex structures into finely detailed drawings and models. It was important to reflect this in all of the stylistic elements of Quadrant’s new website. We achieved this consistency by using a clean, well-organised page structure; opting for a thin, lightweight font and using navigational elements such as fine lines to connect dropdown sub-menus to the main menu when hovering.
We are confident that visitors to Quadrant’s new site will be encouraged to stay on the site by the visual media while instantly understanding the basics of what Quadrant offer and where to go to book a survey or find out more information.
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