The Challenge
To position MPC Group as the first to be found online. To provide digital marketing training and embed new processes.
What was our role?
Who are the MPC Group?
Based in Plymouth, the MPC Group provide a full range of professional plastering and roofing services to domestic and commercial customers across the south west.
They are also skilled in heritage plastering and roofing, making them a popular choice for renovating listed buildings and carrying out other sensitive work.
“In a murky world of online marketing Vu have been a beacon of refreshing honesty.”
Matthew Massey
Founder, MPC Group
The construction field is very competitive but MPC Group came to Vu Online with ambitions to be a market leader, particularly in the Plymouth area.
One of their key goals was to make sure that they would be the first name to come up on Google for the various services they provide.
They also wanted to produce compelling case studies to help them secure valuable commercial contracts. This would involve proving that they could handle the scale and scope of the projects they were bidding for.
A Foundation of Trust
Through previous bad experience, the MPC Group were initially sceptical about the role of digital marketing in their business. By being transparent and explaining our suggested strategies in simple terms, we won their trust.
We were also honest from the outset about the role they would need to play in putting together case studies. This was an approach they appreciated.
“They have exceeded my expectations, I am more than happy with the results MPC have gained in the short amount of time with Vu.”
Matthew Massey
Founder, MPC Group
Building Solid Processes
At the start of the project, the Group were working with one landing page for all incoming traffic. We carried out keyword research and created several additional landing pages to help position them up front and centre for their various services.
To ensure a consistent pipeline of high quality online case studies, we educated their office manager and helped them to set up new business processes for collecting assets when on the building site.
This included organising decent before/after photographs and obtaining testimonials from customers. By embedding their own digital marketing resource within their business, the MPC Group could maximise their digital presence and provide instant evidence of the scope and scale of their work.
We also provided the MPC Group with some graphic design services for their offline marketing strategies. This included designing a plastic folder for organising relevant case study sheets when pitching contractors for work.
Feedback
Following our work together, the MPC Group can now enjoy more successful and economical online ad campaigns with relevant landing pages for all of their services. When on a job, they have the processes in place to collect the assets they need to showcase their skills and experience through both digital and traditional marketing.
The importance of having a professional website and strong digital marketing strategy became clear when a contractor in charge of a brand new IKEA build contacted the MPC Group through their new Vu website. This resulted in a lucrative six-figure plastering contract that they would almost certainly have missed out on with their old website.
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