Understanding the creative consultant
The primary goal was to present James as a creative consultant with a great deal of professional experience. We became familiar with his target market and understood that as an audience on the move, we would need to ensure that both the design and build of the website responded and adapted to the device it’s viewed on.
“I have been very happy working with the team at Vu and would happily recommend them to other organisations.”
– James Furse, Director
Creating something unique
Jaconet Consultants approached VuOnline for a new identity that would translate the company values and represent the career of its founder and managing director James Furse. An important part of the project was to also transfer the new brand to the website. During the design phase we created an identity that looked at the particular skills and abilities of certain animals – and then making associations to the services offered.
Building a business platform
The responsive design allows the website to be comfortably viewed on the desktop and across a number of devices such as iPads, tablets, and small-screen mobile devices like the iPhone, Blackberry and Android handsets. The website code is able to understand the browser type and screen size and renders an appropriate website layout ensuring the end-user gets the optimum view; something that is vital in today’s market.
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