Goulden & Sons

Brand and website design and development for well-established family-run construction business.

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Goulden & Sons is a well-established family-run construction business that also offers environmental building solutions. They approached Vu with a challenge to reinvent their website and branding in a way that reflected the three generations of expertise the business is built on, but in a refreshing and modern way.


Showing off Goulden & Son’s portfolio of projects was central to the new site, highlighting the quality of their construction work through high gloss photography in a way the current site wasn’t. Another key part of the project was making sure the Goulden & Son’s story was communicated better, proving to visitors why they’re a business that can be trusted. Vu decided to pursue slab serif font for a balance of old and new and a modern full width grid layout.


Although Goulden & Son’s had a solid reputation it was being let down by its online presence that wasn’t as compelling as their competitors’ websites. Through a clean and responsive design Vu has brought the company’s portfolio to life online, telling the story of each build through images and clearly demonstrating why the projects stand out.


By improving the design of the website, making it more accessible to people viewing on mobile devices, and making its portfolio more engaging Vu has added value to the Goulden & Sons brand it was missing with its previous site. The brand now stands tall among its competitors online, the new website guiding Goulden & Sons into a new generation of their business.

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