What was our role?
Challenge
Earth Wrights are pioneers in the design and build of natural play spaces for children. However, their brand identity and web presence weren’t clearly communicating their business ethos or their inspirational projects.
For over 25 years, Earth Wrights have been building very inspiring play spaces that involve children in the natural world around them. Each project is a unique expression of the space, materials, and the imaginations of the children. What impressed us about these spaces is how natural they feel, not just in the sand, water, tree structures and landscape, but in the flow of one space to the next.
When they approached us about a new website, we recognised from the first that a strong new brand identity was needed – something that better communicated their core message of ‘play’.
Brand Construction
Vu constructed the logo in much the same way as Earth Wrights builds structures, using children’s play as inspiration. These silhouettes are carried throughout the brand collateral including print, the website, and vehicle wraps.
The website design further supports the brand identity through layering full-flood photography of the Earth Wrights’ projects with the content placed on top. The photography acts as a dramatic and inspiring backdrop to support and showcase each project.
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