A redesign that required more than just a website reskin in order to meet the expectations of the marketplace.
Who are Carolina Blinds?
Carolina Blinds and Curtains provide a full range of window dressings for their customers. Unlike their competitors, they don’t operate out of a traditional shop; they visit their customers’ homes and provide a bespoke measuring and fitting service. They are dedicated to helping the customer make the best choice given their personal style and the space available to them.
Director Penny felt that the well-known national agency she initially chose weren’t listening when she told them what she needed from a company website. This resulted in a disappointing experience and a site which crammed all of the company’s services into a few pages of bullet points. Carolina had also paid extra for SEO work yet were not receiving any customer enquiries.
Vu Online helped to turn things around by creating a new website for Carolina Blinds and Curtains. We focused both on optimising the site for each of the company’s separate product lines and reworking the company’s brand for a high-end appeal.
“You weren’t telling me what you were going to do for me, you were asking what I needed. I felt I was going to be looked after through the process.”
We Measured Up
Following a disappointing experience with their existing developers, Carolina Blinds and Curtains needed a more personal service from a company focused on their priorities.
Vu worked collaboratively with Carolina and our creative partners, adding value throughout the website development process.
This project was about much more than just building a website.
There were a lot of things we had to break apart, review and rebuild to make the new site a success.
“I continue to get good reports and so do the guys when they go out to do quotes. At least two dozen jobs have come from the web contact.”
Much More Than Window Dressing
As with all of our clients, we began by talking Penny through our website development process.
To help Carolina drive up enquiries by ranking for important keywords, we needed to treat each of the company’s services as a separate entity. This involved detailed SEO research and adding quality copy to the web pages.
We also showed Penny our design concepts which made her realise that her brand and logo needed reworking to fit into the new look of her website. We suggested using some illustrations to tie the copy and design together and highlight the company’s home visit, measuring and fitting process: their USP.
At the same time, we recommended adding some video content and worked closely with Sam Hatton-Brown to ensure the videos accurately told the company’s story and tied in with the developing brand.
It was also important for us to support Carolina in moving their website domain and otherwise ensure a smooth transition from their previous agency. Despite a lack of cooperation from the agency, we went above and beyond to mount a successful salvage operation.