Chris Watson, creator of Matse, has over 25 years experience in the building and construction industry. He originally designed Matse for his own loft space and after sharing his idea with a few people, he realised that this product would benefit homes everywhere. The challenge Chris identified was that, although he had a solid product, he didn't have a solid brand platform to launch with.

Ensuring the brand communicated 'simple and easy,' we focussed on creating an open look for the brand that creates visual space in the communications, both online and in print. To show off how Matse works and what makes it unique, we created an animation that shows the cut-away view of the loft, and steps the viewer through the easy hideaway nature of Matse.

Creating this open look, and solid brand platform with a consistent look across all communications has given Chris the confidence to approach his marketplace, and to create and add his own content to the mix.

Chris is now attending tradeshows and generating interest in the homes and DIY markets armed with everything he needs to make an impact before and after his product comes out of the wall.