Business online is a juggle. Let us help with balanced advice.

Marcus Link, Ecommerce & SEO

Why do some websites fail to convert visitors to buyers?

A lack of overt buying triggers. As you would in any bricks-and-mortar shop, you need tocall attention to messages that communicate reasons to buy such as discounts, specials,and sale items.

What do I need to know about SEO?

SEO is good marketing practice. Use the words that your customers use. Make sure that search engines can easily read and catalogue those words. Use the most profitable words, regularly.

How can I tell that my web marketing is working?

Success online isn't a guessing game. Web technology allows you to see what is happening with your site in real-time. A careful analysis of the data can reveal what isworking well, and what isn't.

What is the best way to categorise an ecommerce site?

It depends on how your target customers behave in their shopping habits. You need to understand how they prefer to shop: by departments, like in a supermarket, by range or type of item, as in a boutique.