From the ground up
Gus Palmer, Web Development & SEO
How do you make design work online?
Design is always about form and function. If you keep it simple and present the essential information only, it will help people find their way around. A website needs to be usable and pleasing to look at.
How can a brand translate online?
A solid conceptual idea that distinguishes you from the competition will give people something they can buy into. The brand needs to connect with the people you are trying to reach in a meaningful way.
How do people look at web pages?
They scan around the page, looking for what interests them. Evidence shows that they move their eyes in an F-shaped pattern, so the high-impact zone of web design is in the top-left of the screen.
What is the difference between a showcase and a business website?
A showcase is really an old way of creating a site. Web users today expect more from a website than a piece of eye candy. They want valuable content, and to keep them around you need to engage, involve and connect with them.