Branding
For over 25 years, Earth Wrights have been building play spaces that involve children in the natural world around them. They even go so far as to include the children in designing and building the spaces, so that each project is a unique expression of the space, the materials, and the imaginations of the children. When they approached us about a new website, we recognised from the first conversation that a new brand was needed as well – something that better communicated their core message of 'play'.
Earth Wrights have built some very inspiring spaces around Devon and beyond, which our children use and enjoy. What has always impressed us about these spaces is how natural they feel, not just in the sand, water, tree structures and landscape, but in the flow of one space to the next.
"We can't wait to get the vehicle wraps done. It will change everything for us, because even as we drive past, the new look clearly says what we're all about. Thanks Vu."
- Mark Renouard, Director
Website Design & Build
The insight came from children. Mark constructed that logo in much the same that Earth Wrights builds structures using the landscape of the space. A stepped logo was created from the word mark, and then, to clearly demonstrate 'play,' he placed silhouettes of active children in the space of the word mark.
These silhouettes are carried throughout the brand collateral including print, the website, and vehicle wraps.
The website design further supports the brand identity through layering full-flood photography of the Earth Wrights' projects with the content placed on top. The photography acts as a dramatic and inspiring backdrop to support and showcase each project.
For Mobile Tablet & Desktop
Presentation Folder
The challenge for Earth Wrights on the web, is showing off these incredibly inspiring play spaces. The brand identity needed to find a way to demonstrate 'play' in the look itself. After taking a tour round one of the park spaces and watching the children doing what they do best, it was the flow of spaces that sparked an idea for how to showcase the work that Earth Wrights does, and how to communicate playfulness through the brand.
The impact of the new identity sparked comments by those familiar with the business, immediately remarking on how clear and meaningful the new look is.
The result of this exercise for Earth Wrights has been more than a new look and web design. Working with us through the creative process uncovered their true USPs, and has helped them clarify and sell through their services to new customers.
